The intention of the qualification is to give students the opportunity to develop their creative ideas and initiate business ventures. The UAL Level 4 Professional Diploma in Creative Enterprise has been designed to provide students with the skills, knowledge and understanding necessary to develop their careers as entrepreneurs. This qualification will provide students with an opportunity to cultivate their employability by developing their creative enterprise skills, expanding their industry contact base while developing their start-up projects and professional practice.

The qualification has been designed to ensure it provides students with the skills, knowledge and understanding needed to prepare them for employment, including self-employment and/or support a role in the workplace in the chosen industry. The qualification can be used as a starting point to enable them to explore the basis of entrepreneurial activity by developing essential business and management skills in order to identify and respond to business opportunities in their chosen industry.