Multi-Channel Marketer Apprenticeship Level 3

The Apprenticeship includes the following core skills:

• Developing or interpreting brief for external or internal stakeholders.
• Plan and co-ordinate marketing activity using marketing tactics to acquire or retain customers.
• Contribute to the generation of innovative and creative approaches across video, images and other formats, both online and offline to support campaign development.
• Use research and survey software to gather audience insight.
• Use copywriting techniques to write persuasive text/copy to meet a communications objective.
• Use technology and software packages to support day-to-day activities.
• Review campaigns regularly to ensure effectiveness.

Level 3 Foundation Certificate in Professional Marketing - Chartered Institute of Marketing (CIM)

Google Analytics IQ

You will need to show a strong commitment to pursuing a digital marketing career. You must be over 17 years of age when the course commences in September with a current level 3 or A level as well as GCSE English and Maths at Grade 4/C or above.

You need to be employed to become an apprentice. But if you do not currently have an employer, we can help you find one.

End Point Assessment (EPA)

EPA is the final stage of an apprenticeship. It is an independent assessment to ensure your apprentice has developed the skills, knowledge and behaviours outlined in the apprenticeship standard.

• Employer declaration
• Portfolio
• Project specification
• Professional discussion underpinned by portfolio
• Project report with questioning

This body of work will be based on campaigns completed at their employment and employers contribution is invaluable.

This is an Apprenticeship programme and therefore majority of your time will be as an employed apprentice with an employer.

On successful completion of this Apprenticeship you could work in any successful digital marketing agency or a large marketing department.  

On successful completion of this apprenticeship you could work in any successful Digital Marketing agency or a large marketing department in a variety of roles including;

• Digital communications assistant,
• Digital marketing assistant,
• Marketing administrator,
• Marketing assistant,
• Marketing communications assistant,
• Marketing junior,
• Social media assistant, 

or possibly continue your studies into Higher Education.

Government funding supports your Apprenticeship training.

The College/Employers will look for:

• A passion for marketing
• Good communication skills
• Good organisational skills
• Able to work under pressure
• Reliability and flexibility
• Ability to work in a team as well as on your own initiative

Awarding Body:
British Computer Society

Curriculum Area:
Creative and Digital Industries - Digital & Computing